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Tuesday, May 28, 2013
the company in the market to maintain double-digit annual growth
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China is the second largest market for jeremy scott, the company in the market to maintain double-digit annual growth, the growth in the northern region which is particularly significant. Beijing Office of the jurisdiction of the northern region eight provinces and municipalities in China jeremy scott business contributed a splendid touch. In the "road leading to 2015" strategy under the guidance of jeremy scott lower tier cities are focused on expanding retail business coverage. Currently, the company stores in the northern region more than 80% five or six tier cities. Only in 2012, jeremy scott in China to open nearly 800 stores, of which there are 240 in northern regions. In recent years, jeremy scott has also focused on the creation of the northern region segmentation of the stores, such as jeremy scott opened in Changchun mini brand center, while in Harbin, opened its first outdoor supplies stores. These stores provide local consumers more targeted selection of products. In view of the northern region's unique climate and geographical advantages, two-thirds of jeremy scott outdoor stores have opened in the area.
our favorite sports people's enthusiasm
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"We hope in this way cool running, you can drive all of our favorite sports people's enthusiasm, let us run the way through strong body, to achieve fitness." Organizers said. It is understood that before the start of the annual Northern Malaysia, jeremy scott weekends will be in Beijing and Shanghai organization "Northern Horse Training Camp", using scientific methods, high-tech equipment for the majority of marathon enthusiasts, the interpretation of how to conduct proper exercise protection in order to avoid injury, so let experience the most authentic road race culture. jeremy scott Group China recently announced the official opening of a new office in Beijing, in order to further consolidate the northern markets. This is the last three years, jeremy scott unveiled in China, the third new office. Office of the new site in the center of Beijing Oriental Plaza, close to the world's largest retail jeremy scott Brand Center in Sanlitun, Beijing is only 20 minutes away. New office area of 2292 square meters, has a first-class modern facilities for close collaboration between employees, and to achieve jeremy scott "leading to the 2015 Road" strategic objective to provide support. In order to develop "all-out effort" enterprise culture, in the past few years has been focused on expanding and upgrading office space. 2010, the jeremy scott Group in Chengdu enabled Western Regional Office for the regional reorganization draw to a successful close. Last year, the company is going to Shanghai office of jeremy scott Greater China headquarters relocated to a larger area of the new site. Currently, jeremy scott in China has 2,800 employees in career development, training, corporate social responsibility and sports activities and other areas often provide employees with opportunities to participate.
starting point has gathered a lot of people, tens of thousands of marathon
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6am Tiananmen Beijing marathon starting point has gathered a lot of people, tens of thousands of marathon enthusiasts will be here a showdown. In these people, jeremy scott cool running group themselves. North has repeatedly participated in the horse they overwhelmed not only aims to competition, and more importantly, they hope that through this initiative, the "running" of this simple but very effective way to deliver health exercise more widely. Berlin Marathon and other Marathon different from Beijing Marathon amateurs more, and cool running jeremy scott group is composed of those amateurs. 8:30, the starting gun, professional group of athletes took the lead out, and more competitors are starting with the brigade ran slowly. For cool running groups and other amateur contestants, the run up is fun, unrelated end. To help each marathon runners to complete their dream run in the competition Friends jeremy scott launched a particularly challenging task - "With a sprint," that is quite capable of running friends, form a considerable group running rhythm, "with Speed "partner all the way to force each other to complete the grueling marathon race, challenge personal limits. Marathon challenge is not just a master of the project together and run, run Friends of Adi veteran runners were also added to the spontaneous Half Marathon and 4.2 km mini-marathon and other different projects, as each "cool running group" of the "Rabbit", accompanied Friends ran different abilities to complete their challenge goal.
Monday, May 27, 2013
Jeremy Scott released his latest adidas Originals JS Wings Ballerina
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Recently, the trend was embarrassing Jeremy Scott released his latest adidas Originals JS Wings Ballerina. Following the first generation of "flying shoes" Jeremy Scott x adidas Originals JS Wings later, Jeremy Scott again chic styling with wings decorate shoes, which was very embarrassing to see the longing for the feeling of flying, from the appearance point of view shoe Mary is more like brothers flying shoe styles, I do not know whether Scott gained a lot from the game inspiration? November 22, the U.S. fashion designer Jeremy Scott devil coming out of Hong Kong, with Fiona attended the unveiling mall Christmas lights. Fiona waistline big show, since the words are a fan of Jeremy Scott, faced idol shy timid autographs, also refers to in his life only to Leslie request an autograph, autograph mention how the idol is the process of seemed very excited. And Christmas is approaching, after the cat sick and sad because of excessive Fiona day of the event also seemed very happy, it seems that sentiment has improved, it is really looking forward to be able to spend Christmas with their families and enjoy for a long time did not feel family warmth. Fiona born singer, also said that the university is studying art professional, although it is an artist's identity, but still a great affection for art, also revealed that once on the plane because of his sudden inspiration, the idea of painting in his own body, causing people around strange vision.
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Recently, Zhang Ziyi has been speeding constantly, whether it is fashion magazine cover, or "King's Feast" and "one thousand nine hundred forty-two" movie premiere conference successive days can see her figure. Recent two sharp wind playing style, but the "Big Sister" shape which has some details on the "mistakes." Below, a recent international chapter up inventory dress it! Zhang Ziyi wearing a Marc Bouwer black dress, irregular neckline and fringed shoulder design, highlighting the big effeminate field at the same time and some lovely women inside. With the louboutin black high heels, and use popular rivet thin belt instead of 2011 popular wide belt. Qin Lan dressed stella2013 spring series of bright yellow stream Su Leisi dress appearance, vitality ponytail with this chic dress is very Ge Chen, chain-type gold bracelet improve grades increased witty degree wedge heel decorated with yellow and black skirt echoes, the overall shape is very integrity. November 3, 2012, Shanghai, Qin Lan dressed stella2012 first Autumn Series Black Bra waspish sexy mini dress to attend the opening of De Beers diamond jewelry diamond Appreciation Reception cum. With charlotte olympia high heels, elegant atmosphere. Qin Lan attended De beers Nanjing store opening, dressed in charlotte olympia white waterproof black high heels. Sitar Tan Nina Ricci2012 early autumn wearing pink coat at the "King's Feast" Beijing premiere. Tan Weiwei yellow skirts right inside the ride, legs looming. This happens with Rihanna Zhuangshan clothes. Rihanna red coat inside take black casual t-shirt and shorts, running shoes, very casual fashion. Luo wearing Jeremy Scott 2012 autumn and winter clothes to attend autograph session with the 22nd arrived gorgeous Zhuangshan Jeremy Scott. Jeremy Scott Luo yellow smiley yellow dress with white trousers sports shoes, in the distance. Devil designer Jeremy Scott colorful gradient green trousers with sneakers, bold style, superior. November 22, 2012, Hong Kong, the United States devil fashion designer Jeremy - Scott (Jeremy Scott) 22, appeared in Hong Kong, with Fiona attended the unveiling mall Christmas lights.
American fashion designer was born in Kansas City
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Known as the devil designer Jeremy Scott, the famous American fashion designer, was born in Kansas City, Missouri, USA. His famous Pratt Institute in New York fashion design Coban education received and quickly in the fashion capital of Paris T stage emerge. His design is full of meaning and highly absurd sense of humor, exaggerated style is unique. This subversion of traditional creative by including Madonna, Lady Gaga and many other fashion benchmark figures recognized and sought after. He's a bit maverick design and behavior made him popular attention in the industry, is Face magazine as "the most important figures in the fashion industry," No. 31, ranking higher than Alexander McQueen and Stella McCartney. The launch of the advertising the film, there are many familiar faces, from Noel Gallagper to Snoop Dogg's music superstars, from David Beckham to Franz Beckenbauer's sports celebrities, as well as including Agyness Deyn, including fashion Icon, composed adidas Originals2010 annual brand commercials amazing lineup. These global leader in youth pop culture, in the "game continues the party took to the streets," the brand annual theme, along the streets, came back alleys and terraces, interpretation of the original source of endless hidden strength lies.
Sunday, May 26, 2013
Adidas was earlier than any other sports brand
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When sports brand in China on the occasion of a crying, Adidas seem thriving. Previously, Adidas was earlier than any other sports brand in China encountered inventory problem, after the Beijing Olympics to become aggressive large inventory backlog synonymous. That time, the sporting goods market was circulated local brands beat multinational brands rumors. Adidas is now time to set the record straight. Adidas had announced as early as the end of 2010, "the road leading to 2015," the Chinese strategy, and clearly the force required to achieve growth of the five directions. Since 2011, Adidas Greater China, which achieved 23% revenue growth, which in 2010 only 3% rate of growth, called Jedi reversed. 2012 results conference, the managing director of Adidas Greater China High Skyline of the "Global Entrepreneur", said: "This gives us more confidence in the second half on the journey." Back to basics after two years of intensive, high-charlie more clearly aware of the low tier markets consumer preference. "This pair of blue shoes can sell very well in the low-tier cities, there are dazzling colors, but this green on black shoes with red trim should be placed in high-tier cities even sell it hit the core technology is to reduce shock, and its corresponding price will be higher, because I think it is not suitable for low-tier cities; let others see the big logo apparel for low line while the need to introduce more high-tier cities Obscure elegant design, so Logo and iconic stripes will not see. "High Skyline explained. Adidas new strategy to make reborn, however, it still sports brand wholesale company by the transition to retailers. Adidas in China has more than 7,500 stores, up to 90% the proportion of non outlets. And in March, in Xiamen upcoming winter fairs Adidas, Adidas still nearly ten months in advance of the goods sold to dealers - in fact, Chinese sports brand inventory that comes from this crisis a large extent, sports brand product wholesale to dealers, is equivalent to the completion of the sale, and dealers need to sell can not afford to bear the risk alone. In the new strategy, "Retailers" Adidas for ten months after the battle was ready goods for consumers in every aspect, which are to increase investment. In addition to traditional marketing campaign, the Adidas also transform their logistics system, shortening new product time to shop, from the collection of every sale terminal stores data, and thus analysis of consumer preferences. Determine the future direction of the product, product marketing department had to "Sell-in" and "Sell-through" juxtaposition included KPI evaluation system. If we say "sell-in" represents the traditional wholesale thinking, then the "sold out rate" (Sell-through rate) means that the concern for the real needs of consumers attention. When asked the secret of its success in 2012 when, Adidas CEO Herbert Hainer (Herbert Hainer), replied: "It is necessary to return to 'Gateway 2015' program's core principles: Focus on the consumer." High Skyline that is good or bad depends entirely on the performance of stores consumer demand. High Skyline asked the team to view the data, track sold out rate, and through each transaction data to understand consumers' acceptable price range and style preferences, so that its wiring in different cities, can come up with products that best fits your needs. "This is Adidas and other opponents can distinguish the reason." High Skyline explained.
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