Adidas was earlier than any other sports brand

cheap adidas jeremy scott wings Have High quality and low price,cheap adidas jeremy scott wings for sale in our store,hurry up selecting whatever you like somgone,5-7 days arrival. When sports brand in China on the occasion of a crying, Adidas seem thriving. Previously, Adidas was earlier than any other sports brand in China encountered inventory problem, after the Beijing Olympics to become aggressive large inventory backlog synonymous. That time, the sporting goods market was circulated local brands beat multinational brands rumors. Adidas is now time to set the record straight. Adidas had announced as early as the end of 2010, "the road leading to 2015," the Chinese strategy, and clearly the force required to achieve growth of the five directions. Since 2011, Adidas Greater China, which achieved 23% revenue growth, which in 2010 only 3% rate of growth, called Jedi reversed. 2012 results conference, the managing director of Adidas Greater China High Skyline of the "Global Entrepreneur", said: "This gives us more confidence in the second half on the journey." Back to basics after two years of intensive, high-charlie more clearly aware of the low tier markets consumer preference. "This pair of blue shoes can sell very well in the low-tier cities, there are dazzling colors, but this green on black shoes with red trim should be placed in high-tier cities even sell it hit the core technology is to reduce shock, and its corresponding price will be higher, because I think it is not suitable for low-tier cities; let others see the big logo apparel for low line while the need to introduce more high-tier cities Obscure elegant design, so Logo and iconic stripes will not see. "High Skyline explained. Adidas new strategy to make reborn, however, it still sports brand wholesale company by the transition to retailers. Adidas in China has more than 7,500 stores, up to 90% the proportion of non outlets. And in March, in Xiamen upcoming winter fairs Adidas, Adidas still nearly ten months in advance of the goods sold to dealers - in fact, Chinese sports brand inventory that comes from this crisis a large extent, sports brand product wholesale to dealers, is equivalent to the completion of the sale, and dealers need to sell can not afford to bear the risk alone. In the new strategy, "Retailers" Adidas for ten months after the battle was ready goods for consumers in every aspect, which are to increase investment. In addition to traditional marketing campaign, the Adidas also transform their logistics system, shortening new product time to shop, from the collection of every sale terminal stores data, and thus analysis of consumer preferences. Determine the future direction of the product, product marketing department had to "Sell-in" and "Sell-through" juxtaposition included KPI evaluation system. If we say "sell-in" represents the traditional wholesale thinking, then the "sold out rate" (Sell-through rate) means that the concern for the real needs of consumers attention. When asked the secret of its success in 2012 when, Adidas CEO Herbert Hainer (Herbert Hainer), replied: "It is necessary to return to 'Gateway 2015' program's core principles: Focus on the consumer." High Skyline that is good or bad depends entirely on the performance of stores consumer demand. High Skyline asked the team to view the data, track sold out rate, and through each transaction data to understand consumers' acceptable price range and style preferences, so that its wiring in different cities, can come up with products that best fits your needs. "This is Adidas and other opponents can distinguish the reason." High Skyline explained.